SEO-WHAT IS SEO
THIS POST IS ALL ABOUT Search Engine Optimization . WHAT IS SEO AND HOW IT WORKS .. how to improve ranking of website.
WHAT IS SEO OPTIMIZATION ..HOW MANY TYPES OF SEO...
What is Search Engine ?How Do Search Engines
Work?How Can My Business Get High Rankings?
•Search engines are programs that search documents or website for specified keywords and returns a list of the documents where the keywords were found.
•An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet and find result.
Common Characteristics of Search Engines:
•Spider, Indexer, Database, Algorithm
•Find matching documents and webpage and display them according to relevance
•Frequent updates to documents searched and ranking algorithm
•Strive to produce “better”, more relevant results than competitors
WHAT’S AN SEO
Search engine optimization (SEO) is the art and science of getting webpages or website to rank higher when any one search for a target set of keyword in search engines we such as Google
SEO or Search Engine Optimization is the process of affecting a website’s visibility on the search engine results pages for a target set of keywords or keyphrases.
The higher is the position of a webpage on the organic search results pages, the more “visible” the page will be..
•SEO = Search Engine- Optimization(the action of making the best or most effective use of a situation or resource.)
the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
–Refers to the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms as a means of increasing the relevant traffic to a given website.
–Refers to an individual or company that optimizes websites for its clientele.
–Has a number of related meanings, and usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings
What Does a (good) SEO Do?
•Researches desirable keywords and search phrases
•Identifies search phrases to target (should be relevant to business/market,
obtainable and profitable)
•“Cleans” and optimizes a website’s HTML code for appropriate keyword
density, title tag optimization, internal linking structure, headings and
subheadings, etc.
•Helps in writing copy to appeal to both search engines and actual website
visitors
•Studies competitors (competing websites) and search engines
•Implements a quality link building campaign
•Pushes for more content!
•Monitors rankings for targeted search terms
What SEO is NOT
•Search Engine Submission only
•“Submit your website to 5,000 search engines”
•An overnight process (typically takes 3-4 months to show significant results)
•A one-time process (in many cases requires a continual, long-term focus for best results)
THERE ARE TWO FORCES THAT MAKE SEO CRUCIAL TO YOUR BUSINESS IN TODAY’S
economic climate:
1) More consumers and businesses are researching and making
purchases via search engines. It’s now impossible to ignore online sales.
2) Challenging economic conditions make it important to find new and
cost effective ways of marketing and selling.
Right now, these forces combine to make SEO a unique opportunity for
you and your business. SEO Made Simple will introduce you to search
engines and how to get the most visits and profit from them.
WHAT CAN SEO DO FOR YOU?
Sell more stuff online with SEO
1-In most companies’ markets significant sales are either made online or researched online.
2-7% of all consumer spending is made online (source: Comscore).
Most of these sales come via search engines.
Influence more offline sales with SEO
An amazing 89% of offline consumer purchases are first researched online (source: Comscore).
Some 7% of retail sales are made online and this proportion is increasing every year. SEO Made Simple.
Get your stories read by more people with SEO
If you want your website content to be read by more people then SEO can help you get it found on search engines.
Keep your job with SEO
Corporate life is tough at the moment with redundancies common. SEO can help your company get the extra sales and business needed for survival and even expansion.
Get promoted with SEO
SEO is an untapped opportunity for most businesses. Being the person that helps your company make the most of that opportunity might help put you on the inside track for promotion.
Get a raise with SEO
Learn SEO as a new skill and you offer new revenue sources to your current and future employers. That makes you worth more money.
Start your own business with SEO
If you are interested in starting your own business then SEO gives you the chance of directly reaching potential customers locally, nationally and even internationally.
WHAT ARE SOME BLACK-HAT SEO TECHNIQUES
Cloaking – Displaying different results to search engines and users with the intent of manipulating SE rankings.
Mass acquisition of low quality links in a very short period of time.
Overuse of keywords in article title and/or content body in a weak attempt to boost rankings for relevant target keywords or keyphrases.
HOW DO YOU DO WHITE-HAT SEO?
Well, just avoid doing Black-Hat SEO and you’ll be doing White-Hat SEO!
We will cover essential on-page SEO such as image optimization, good internal linking structure, quality and uniqueness/originality of the content, and more later on.
SEO IS DIVIDED INTO TWO PARTS –
INTERNAL SEO, AND EXTERNAL SEO
To give a better picture of SEO, let’s assume you’re building a new shopping mall.
Before constructing your shopping mall, you first have to take into consideration what should be internal and external factors. Most importantly, you have to take into consideration what makes a great visitor experience.how to attract customer.
INTERNALLY- what is your shopping mall about? Is the theme or picture of your shopping mall unique? Are different shop themes categorized into different levels? Do visitors find it easy to find their way around the mall? all the product all displaying correctly or not.
EXTERNALLY- have you taken the steps to put the word out that your shopping mall exists? Is your shopping mall listed in map directories, roadside signboards, or brochure stands in neighbouring malls?
Similarly, before building your website, have you considered
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Internally, what is your website about(subject goal)?
If you don’t even know what your site is about, it’s very likely search engines won’t as well.not good for website or blog.
Is your site’s theme unique in any way(Different Content) ?
Search engines consider unique content and will reward high quality content. On the other hand, the content which are duplicate will not do well on the SRPs.
Are your content themes properly organized and well interlinked?
Do users find it easy to navigate through your site?
Search engines can detect whether users will find it easy or not to navigate through a site. A well-organized site provides a good user experience, which is precisely what search engines were built for in the first place. Sites with a clean structure and a clear purpose tend to rank higher on the SRPs.
Externally, have you made the effort to communicate with other webmasters in your related niche?
Search engines encourage you to actively participate in your community and provide value. Providing value to your community boosts your reputation and increases the chances of attracting inbound links to your site.
How Can SEO Enhance Your Overall Digital Marketing Strategy?
Improve Overall User Experience On Your Site
Having good knowledge on the topic of internal SEO and on-page ranking factors will help you better organize your site structure (arranging different categories according to specific themes) to deliver a great user experience, construct a good internal linking structure for better user navigation, and make your site more engaging, resulting in higher conversion rates.
INCREASE OFFLINE SALES
Help your customers find you better with local directory listings such as Google Places, Yelp, and Street Directory.
80% of internet consumers in the product awareness stage conduct research online before deciding whether or not to make a purchase.
Online Reputation Management :
Protecting your online reputation is getting more and more important these days as more and more consumers search for brand names on search engines instead of just entering the direct url i.e. “brandname.com” and the last thing you want them to see is a bad review of your company ranking above your company website.
INTERNAL SEO
Internal Optimization Process-
Keyword Research, Organizing Site Structure, Constructing Content, and On-Page Optimization,use proper tag of image and headline.
What Are Keywords
A keyword is a word or phrase used to make a search. In the example below donuts delivered is the keyword and Google suggests more commonly searched keywords, such as donuts delivered to your door.
Target keywords
Of the billions of searches made, you need to decide which ones you want your site to come top of the search engine results pages (SERPs) for.
These will be your target keywords_______________________________________________________________
USE THESE METHOD FOR BATTER RANKING IN GOOGLE SEARCH
(-google support)
“How to improve your keywords ranking in Google?” is probably the question every blogger has ever thought.
THESE METHOD ON PAGE SEO AND OFF PAGE SEO - WILL HELP YOU. RANK ON THE FIRST PAGE OF GOOGLE
ON-PAGE SEO TIPS FOR HIGH RANKING.....
1# OPTIMIZE YOUR BLOG POST TITLE
Your blog post title is the anchor text that attract visitors in from the search engine pages. Be sure to add targeted keywords into it, preferably the ones you want to rank for.
Use long tail keywords in Post title
Though these words themselves have nothing to do with SERP but they will increase your click through rate (CTR) which is also good ranking factor.
Keep your title tags within 59 characters. Google considers 50-59 characters in
2# ADD KEYWORDS TO POST AND MEDIA
Now that you already have content. Use the keyword in your post.. It will help you a lot to get ranked on Google.
Search engines have become more intuitive and can identify a cheap keyword stuffed article from really valuable ones with related keywords too.
3# INTERNAL LINKING
You can use Internal linking is one of the safest ways to getting backlinks from your own site. This can also drain some search engine juice on otherwise old posts and eventually help the reader by showing him a related post of value. We can link one page with another..
#4 GUEST BLOGGING
Guest blogging is not dead and will never die. use guest posts to highlight relevant posts of yours which are in-context. Having a guest post on an authoritative site can boost your ranking in search engine and and visibility.
#5 BLOG COMMENTING
It is important option for ranking.Which was initially done to interact and build relationships is now a good source of getting good rank with visibility. You can search keyword to leave your desired links.
#6 SOCIAL SHARES
Use Digital Marketing .. Share your post with all social networking site like facebook,twitter, Google plus etc.. to increase the web traffic so more people will visit on your blog or website.
The more the number of social shares, the more is the referral traffic which in return means more authority and ultimately higher rankings for your website.
it will help you to rank higher on Google. The more the number of social shares, the more is the traffic which in means more authority and ultimately higher rankings.
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USE THE GOOGLE WEBMASTER TOOL FOR RANKING.. USE SEO TECH..
SEARCH CONSOLE DATA:
Search Console data is joined with Analytics data via the Landing Page dimension. This integration lets you see how pre-click data like queries and impressions correlate with post-click data like bounce rate and transactions.
The Search Console reports include one dimension that is specific to Google Web Search data:
· Queries: The Google Search queries that generated impressions of your website URLs in Google organic search results.
The Search Console reports in Analytics use four metrics specific to Google Web Search data:
· Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions.
· Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid AdWords search results.
· Average Position: The average ranking of your website URLs for the query or queries. For example, if your site's URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2).
· CTR: Click-through rate, calculated as Clicks / Impressions * 100.
Search Console data is incompatible with Google Analytics segments. If you apply segments to the Search Console reports, the Analytics metrics are segmented, but the Search Console metrics are not, and return values of 0.
LANDING PAGES REPORT
The Landing Pages report lists the URLs from your site that are displayed in search results. You can see how each URL performed in terms of search (Impressions, CTR, etc.), and also in terms of how users engaged with the content (Bounce Rate, Avg. Session Duration, Transactions).
If URLs are performing well in search, but not in engagement, then your content might not be fully relevant to what users had in mind, or your site design is making it difficult for them to accomplish their goals. In addition to site content and design, your users may also experience site-performance problems, which you can investigate in the Site Speed reports.
Keep in mind that a single URL is typically associated with many unique queries, and generic queries can have a beneficial effect on the Average Position value. For example, on a classic-car site, a generic query for classic cars might return only the URL for the home page, while a more specific query like classic cars Ford might return the URL for the home page along with other site pages devoted specifically to Fords.
COUNTRIES REPORT
The Countries report lets you see which countries produce the best search performance and user engagement for your site URLs.
If you notice strong search performance but poor user engagement from a specific country, then that can be a good signal to develop a language-specific version of your site for those users.
DEVICES REPORT
The Devices report lets you see which category of devices Like(desktop, tablet, or mobile) delivers the best search performance and user engagement for a given website.
If you notice strong search performance but poor user engagement from specific devices (for example, mobile or tablet), then that can be a good signal that you need to reevaluate the way you have developed content and/or designed your site for that device.
QUERIES REPORT IN SEACH
The Queries report lists the Google Search queries that generated impressions of your website URLs in Google organic search results.
Understanding the correlation between how users search and the relevancy of your pages to those queries provides insight into how to optimize your content.
The number of impressions that each page generates and the average position of impressions let you understand how well the search engine correlates your content to user queries.
Clicks and click-through rate let you understand how well users correlate the search results with their intentions.
When a query returns only a single URL from your site, then Average Position value is based on the position of that URL in the search results. When a query returns more than one URL from your site, the Average Position value is based on the URL that appears highest in the search results.
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